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WACKER Opens First Consumer Care Lab in Dubai for the ME Region
Regional
WACKER has officially in- augurated its first Consumer Care Lab in the Middle East. The Group’s Technical Center in Dubai now comprises six laboratories to support customers in the paints and coatings, construction, energy, mold making, carpet, and adhesives industries. Its most recent facility is dedicated to customers in the beauty, personal care and household care industries and will have a strong focus on ethnic hair care applications.
Offering a state-of-the-art space, the lab will seek to develop solu- tions to improve the properties, effects, and durability of consumer care products in the region long-term, focusing on performance- enhancing silicone additives. From product testing to customized technical consultations, the lab will provide a comprehensive range of services to meet the evolving needs of the consumer care industry.
“The Middle East and the African region are dynamic and ever- growing”, said Dr. Timo Hagemeister, Director Consumer Silicones for Europe, Africa and the Middle East, at the official opening today. “With this investment, WACKER intends to reinforce its technological leadership in promoting top-quality chemical raw materials. This lab aims to cater to a wide portfolio of customer requirements and
WACKER is the first choice for customers looking for sustainable and
future-oriented solutions for their product offerings and services,” he continued.
Cyril Cisinski, Managing Director of Wacker Chemicals Middle East in Dubai, emphasized the significance of the new facility for WACKER’s operations in the region. “The expansion of our already existing technical center in Dubai by including a laboratory for con- sumer care is another important pillar of success in our growth strategy,” he said. “Our lab is a hub for innovation, and we will continue to build on our existing expertise and capabilities to serve the critical growth markets in this region.”
Regional Technical Director Mohammed Sanaobar looked into the advantages of the investment from a technical perspective. “At its new lab in Dubai, WACKER will focus on offering regional solutions, many of which will be tailor-made. The lab will take the lead in investing in the right mix of silicone formulations that meet regional and local health regulations. It will also strive to deliver the best-in- class product quality. Having created working conditions that favor collaboration and encourage technical experts to share ideas and experiences, this lab will enable us to create customized solutions even faster and more efficiently.”
Equipped with the latest technology, the lab will provide an ideal environment for developing formulations for ethnic hair and skin care and regional household needs. Customers and distributors will also be able to experience the Group’s products first-hand in designated experience zones which offer immersive settings designed to replicate real-world scenarios. With this, direct customer feedback will allow WACKER to fine-tune and optimize its offerings.
The new lab will benefit from the existing framework of the Dubai Technical Center and from other corporate services such as the Group’s educational forum called WACKER ACADEMY. “The WACKER ACADEMY and the new lab will lend a perfect platform for sharing local trends and for offering customized seminars for distributors, customers and other target groups,” said Sanaobar.
For more information about WACKER please visit:
www.wacker.com
